The Indian biscuit and crackers industry is one of the more developed segments in the bakery industry worth over ₹ 45,000 crores, and is progressively rising because of lifestyle changes and urbanisation and in...
India’s beverage industry is undergoing fast-paced evolution with hydration sports drinks as a high growth segment. Since hydration sports drinks have been historically reserved for professional sportsper...
Food labelling is not simply design or snazzy wording – it is an essential component of food safety, compliance, and consumer trust. In India, the regulations on food labelling are bolded by the Food Saf...
The Indian dairy industry is one of the largest and fastest-growing globally, with milk and dairy products considered staples of everyday nutrition. Consumer attitudes have started to shift toward consuming hyb...
In India, instant noodles represent one of the most popular ready-to-cook (RTC) products, combining convenience, affordability and taste. Instant Noodles in India have come a long way since their entry into the...
There is a phenomenal evolution happening in India’s beverage market, transitioning from carbonated soft drinks and conventional juices to functional, health-fitness beverages. Kombucha and other probioti...
Protein biscuits innovation are already very trendy as a functional snack, incorporating health and indulgence. The sustainability of this growth is due to a recent bakery innovation boom and expert food techno...
As consumers seek enjoyable and healthy alternatives to alcoholic beverages, non-alcoholic drinks are seeing more demand. This is evidenced by trends in mocktails, which have led to an increased demand for fun ...
The landscape for youth beverages is being reinvented by Generation Z with health, sustainability, and global flavor trends at the forefront of their vision. Taste, functionality, and ethics are all considered ...
Fermented foods are making a strong comeback with modern consumers increasingly focused on gut health and natural wellness. Expert food technologist and a food consultant with strategic insights support brands ...

